SEO
Search Engine Optimization is one of the most important factors for a website to be successful.
Google is the most commonly used "Search Engine" in Canada as well as around the world. It has even spawned a new word in the English language - when you want to search for something on the internet, people will say "I'm going to google that". Recent reports showed that Google received 92% market share compared to second place Bing (2%) and third place Yahoo at 1.5%.
High ranking in internet searches is not automatic. SEO is a technical aspect of the internet that has a great number of factors that must be included in a website for it to rank hightly. In addition, ranking is also not instantaneous. Once a website is completed, it must then be "indexed" by Google and other search engines. Averages appear to be between 2 and 3 months although in some cases, depending on the type of service or products, it can take almost double that time.