High ranking in internet searches is a technical skill only professionals like Affordable Web Design Ltd team members know how to do well.

Rank Highly in Searches


Search Engine Optimization is one of the most important factors for a website to be successful.

Google is the most commonly used "Search Engine" in Canada as well as around the world. It has even spawned a new word in the English language - when you want to search for something on the internet, people will say "I'm going to google that". Recent reports showed that Google received 92% market share compared to second place Bing (2%) and third place Yahoo at 1.5%.

High ranking in internet searches is not automatic. SEO is a technical aspect of the internet that has a great number of factors that must be included in a website for it to rank hightly. In addition, ranking is also not instantaneous. Once a website is completed, it must then be "indexed" by Google and other search engines. Averages appear to be between 2 and 3 months although in some cases, depending on the type of service or products, it can take almost double that time.

We incorporate SEO parameters as guided by Google and other search engine directives in order to help you be found through searches.


Promises of Top Page Ranking
Anyone who has a website is constantly being bombarded by so-called SEO experts promising guaranteed top ranking. Even when experienced developers such as Affordable Web Design Ltd incorporate " all the right stuff" to help you rank highly, there can never be any "guarantee"'. Our success rate with our clients is indeed very high, but we can never promise high ranking, only that we will do our utmost to make it happen. Google and the other "search engines" are third parties over which no one has control. We can only follow all the directives and keep on top of any changes as they are implemented by the search engines.

There are many misconceptions when it comes to "ranking". Just because a product description appears on a page, this will not by itself help rank your website highly for that particular product. SEO is guided by directives from the third party search engines such as Google, and there are a lot of elements that go into every page of your website before you even have a chance of becoming successful in attracting the search engines.

Steps in SEO Ranking

  • Once a website is live on the internet, it must then be "indexed" by Google and other search engines. The average for this is usually between 2 and 3 months, although it can take longer.
  • Google and the other Search Engines send out "webbots" to "crawl" the web. These are computer generated algorithms looking for certain elements in all the pages of all the websites in the world. The more of these elements you have, the more chances you will be easily found through internet searches for your main keywords, once your site has been indexed.
  • Just because someone calls themselves a designer does not mean that they have the knowledge or will take the time to incorporate "all the right stuff" to attract Google and other search engine "bots".
  • When opting for cheap online templates to create a website, effective SEO may not be possible because those one-size-fits-all templates cannot incorporate all elements needed for every type of individual business.


The success rate of the majority of our clients when it comes to search engine ranking makes us very happy! This is how we do it:

  • Keeping up with the constant changes in search engine optimization techniques is a huge part of what we do and have been doing for over 25 years.
  • This means meticulous care on all pages, not just a few general type of factors that will repeat themselves throughout the website pages.
  • We carefully incorporate literally hundreds of parameters as published by the major search engines such as Google and Bing, among others.
  • One of the most important factors of Search Engine ranking is to have your most important business keywords incorporated into your content through the website, in a variety of different ways because the search engines don't like repetition! We do this work at the same time as we are creating the website, all included in your initial estimate.
  • Since SEO rankings are affected by so many different factors, we are happy to revisit websites at various time in order to do some "tweaking" if necessary, and we only apply a time charge based on the time it takes us to do the work.

The effectiveness of SEO methods depends on the knowledge and care taken by the designer to incorporate all the necessary elements to attract the search engines such as Google.