Company branding is the process of creating a distinct identity for your business.
Getting your message across to consumers will no doubt help enhance your bottom line. Designing a professional-looking logo should be an important first step in your business marketing plan.
The consistent overall look of your website, social media pages, blogs, etc, should also be a very strategic part of that marketing plan. Incorporating vivid colours that catch the attention of your target audience, taglines that they can remember, interesting facts about your business, catchy images to help them visualize your services ... all of these come together to help you bring in more business.