Choosing an effective domain name can really enhance your online presence!
- Avoid using just letters because they can mean anything - www.xyz.com (even if your actual company name is XYZ) doesn't tell your viewers anything about what you offer as a service or product.
- Keep your domain name as short as you can, although sometimes a longer name simply cannot be avoided.
- Domain names which include your main business keyword can help. It is not a requirement to use your business name as a domain name. The website itself should display your business name prominently throughout your website.
- Make sure that no one in your market area has the same name although with a different "extension". For instance if one of your competitors in your area has the domain name www.bestwidgets.com, choosing www.bestwidgets.ca as your domain name would not only confuse your competitor's market, it would confuse yours.